Wallpaper Cutouts


Last week I went to the kickoff of eTabletop’s holiday sale and came back with a shopping bag-full of dishes and a head-full of decorating ideas. To sell the online store’s extra inventory, founder and CEO Christina Norsig rented out a temporary space in SoHo to create a Pop-up Shop. The store, only open from December 10 – 23, was a barren shell that Norsig transformed into a winter wonderland. Instead of hanging traditional garland and tinsel, Norsig and her staff cut out holiday-inspired shapes from metallic wallpaper and applied them to the walls (photo above). The effect was absolutely magical?metallic ornaments seemed to float across the room and the flocked fireplace appeared to flicker. All in all, the perfect holiday installment.

But I think the wallpaper cutout idea could work year-round with the right theme and shapes. What would you say to plaid fire trucks in a playroom or damask veggies in a pantry? Fun for home or better for retail?

All wallpaper is from the famed Asian Market Pearl River
To add dimension to the paper fireplace surround, Norsig and her staff installed a shelf to act as a mantel